Confusion surrounding the cloud still seems rife. The buzz word of choice in IT at the moment is one that everyone has heard yet only some understand. Assumptions of what people can do in the cloud are not helping matters. Cloud delivery is still emerging with Office 365 still awaited and Microsoft have this month released their Cloud CRM system, Microsoft Dynamics CRM. Interestingly, Sony are about to release a cloud storage facility for the PS3 and rather than using the term Cloud they are coining the title ‘Online Saving’. This is of course a cloud offering but Sony must have decided that the straight forward name of Online Saving will better communicate the offering to the PS3’s consumer audience.
Confused About Cloud
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Why is Cloud email so confusing?
Further to my very simplistic view of the cloud in my previous post I thought it would be worth elaborating on what the concept of 'the cloud' would mean to small (non IT) business. I went to the world cloud forum in Kensington Olympia this week and also took part in ‘Cloud Camp’. The introductory speech was from Simon Wardley and it was excellent – something that anyone who doesn’t really know about the cloud should try and catch. There are versions of his introduction on youtube and I would suggest it is worth checking out if you want a good basic idea of what ‘the cloud’ is.
The Cloud allows small businesses to accelerate out of the downturn
With growing optimism about the end of the recession, businesses everywhere are looking to grow their operations, whilst at the same time keeping a handle on costs. With the banks not lending businesses are looking for new and innovative solutions to allow them to grow. Nowadays, IT is a central part of every business but traditionally can be prohibitively expensive.
