Google are introducing an email continuity option for users of Microsoft Exchange Server – the service will work only with Exchange 2003 and 2007. This is an interesting move on behalf of Google/Postini as when the exchange server goes down, users will be introduced to Gmail’s interface – thus making this a move which Google must be hoping will help Google partners move to Google Apps. In some ways it seems to me that they have come up with the perfect pilot scheme and the fact that its available for 2003 and 2007 users only is probably as much by design as anything else. Those who are running Exchange 2010 would have upgraded in the not too distant past and it would be fair to assume were receiving a more reliable service as a result. Google is sensible to target those who’s Exchange systems are older and, on the whole, less reliable.

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