With Mobile phone Giant O2 releasing its Eco rating System today it is interesting that the 2 main business phone providers decided to opt out of the assessment. As the two market leaders, perhaps this is understandable (especially as they have both opted out), as unless they were the greenest phones, the rating could only of been to their detriment. It does seem almost comical though that the two vendors named after fruit (which is surely attaching some sort of green marketing spin) both refuse to be independently assessed on their carbon footprint. Perhaps even stranger that, with the emphasis on green matters today, the trendiest phones on the market will stand out as unrated next to all the other phones on offer at O2. With Sony Ericsson topping the list as the most eco friendly phone, is there going to be more competition for Apple and Blackberry based on green credentials?

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